BehaviorTech Innovation House & Venture Studio
Boldly innovating wherever behaviors, emotions, mindsets or interactions enhance business or consumer outcomes.

Distinctive BehaviorTech solutions
Creativity, experience and knowledge spawn ground-breaking B2C and B2B businesses

Deep domain expertise
Experienced team plays & excels in the intersect between AI & technology and science & art

Outsized financial returns
Disciplined investment process produces top-tier value creation through distinctive ideation, rapid builds & accelerated revenue growth
We are YellowSpot
We innovate effective solutions that drive rapid growth and create outstanding value. These are always founded in science, powered by AI, delivered through technology and translated into art.
We partner with businesses that seek (much) better ways of serving their customers and consumers, who are seeking the balance between returns and value.
We are here to make a difference to our planet and to all who live on it, strive to find the right balance between value creation and meaning creation, will partner with people whom we trust; and are guided by the principle of Philotimo, a drive to be honorable and do the right thing.
Ventures in Our Portfolio

Why YellowSpot
Our tools are scientific, our approach is artistic, and we are using this to ideate, launch and scale BehaviorTech ventures.
ABOUT
YellowSpot
As an innovation house we continuously ideate in the BehaviorTech space, ‘look around corners’ to find opportunities that disrupt and enhance.
As a venture studio we build great businesses, setting them up for fast track to scale & revenue growth.