BehaviorTech Innovation House & Venture Studio
Boldly innovating wherever behaviors, emotions, mindsets or interactions enhance business or consumer outcomes.
Distinctive BehaviorTech solutions
Creativity, experience and knowledge spawn ground-breaking B2C and B2B businesses
Deep domain expertise
Experienced team plays & excels in the intersect between AI & technology and science & art
Outsized financial returns
Disciplined investment process produces top-tier value creation through distinctive ideation, rapid builds & accelerated revenue growth
We are YellowSpot
We innovate effective solutions that drive rapid growth and create outstanding value. These are always founded in science, powered by AI, delivered through technology and translated into art.
We partner with businesses that seek (much) better ways of serving their customers and consumers, who are seeking the balance between returns and value.
We are here to make a difference to our planet and to all who live on it, strive to find the right balance between value creation and meaning creation, will partner with people whom we trust; and are guided by the principle of Philotimo, a drive to be honorable and do the right thing.
Ventures in Our Portfolio
Why YellowSpot
Our tools are scientific, our approach is artistic, and we are using this to ideate, launch and scale BehaviorTech ventures.
ABOUT
YellowSpot
As an innovation house we continuously ideate in the BehaviorTech space, ‘look around corners’ to find opportunities that disrupt and enhance.
As a venture studio we build great businesses, setting them up for fast track to scale & revenue growth.
Intent
The team is made up of entrepreneurs on a mission to change the world, instinctively innovating & ideating
Advantage
We provide each venture with a starter kit of tools, continuously updated and refined
Intelligence
The solutions leverage our insights into the human mind and AI’s capacity to read subtle signals and make intelligent recommendations
Stand-out solutions
We bring real innovation to new solutions & existing businesses – we think in a different way
Ideation
Our ideas focus on BehaviorTech enabled drive trains, developing businesses with global reach; where solutions are invisibly knitted into their design and functionality
Value creation
We focus on producing outstanding businesses that generate standout returns