Powerful global trends are creating an opportunity for BehaviorTech solutions.
Businesses are searching for elusive pockets of growth; society is looking to solve systemic problems; and more and more people are seeking accessible day-to-day solutions. Returns from existing approaches are diminishing across verticals creating a demand for a new approach.
Science, AI and technology enable ground-breaking SaaS business models to meet those needs. We are well positioned to capitalize on these opportunities.
What is IoB – Internet of Behaviors?
The IoT is a network of interconnected devices that results in a vast number of potential data sources. But there is also an internet of behaviors, IoB, that involves taking this data and making sense of it within the context of human behavior, and that is art.
So, while IoT centers around gathering data and turning it into information, IoB is about transforming that information into knowledge and wisdom around human behavior. IoB is the creative and imaginative interpretation of technology, AI, behavioral science, physiology, biomimetics, computational biology, psychology, neuroscience and behavioral economics.
It is the ‘Digital dust’ that people leave behind in their interactions with technology and it is challenging what it means to be human in the digital world.
What is BehaviorTech on our canvas?
BehaviorTech is a horizontal adding unique functionality across verticals and components of value chains.
The focus is on SaaS products that use interaction technologies and platforms to understand human behaviors, emotions, mindsets and interactions, to enhance outcomes. Targeted outcomes span individuals, business and society.
Designing distinctive products requires a depth of understanding in business, engineering, science, AI, technology and ethics.
“Some painters transform the sun into a yellow spot. Others transform a yellow spot into the sun.” – Pablo Picasso.